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FORUM OF ART and social LEADERSHIP 2022

ART as a tool for TRANSFORMATION AND community development

MEDELLÍN,  NOVEMBER 25 2022

WHY?

TIMBALÉ Cultural Organization with the support of EAFIT University presents the FORUM OF ART AND SOCIAL LEADERSHIP 2022, a meeting space that brings together experts, people and organizations with a deep desire to contribute to the construction of the country through art and culture to enrich the debate around the role of creative and cultural industries in community development in Medellín and Colombia.

 

Since its inception theTimbalé Cultural Organizationhas had the objective of connecting people, organizations and communities to build a social fabric, empowering young people from vulnerable communities through dance and providing them with cultural settings to explore and disseminate their talents, and feel part of an artistic community that supports them.

 

In 2022, we want to expand our vision by opening the door to new languages that allow us to understand different perspectives and exchange experiences to enrich this dialogue, linking other sectors, from each of their contexts, promoting synergies that open the way to a new type of of social leadership based on art.

THEMES
PROPOSALS

Creation and adaptation of spaces for the development of artistic and cultural proposals in disadvantaged communities.​

In this space we will discuss the challenges and experiences for the creation, strengthening and sustainability of infrastructures that culturally enrich the life of the communities. Infrastructures that generate a sense of appropriation and belonging in accordance with the context, interests, identities and ways of living to guarantee their permanence over time, and that constitute a symbol of coexistence and social inclusion and a meeting point for artistic creation, cultural management and community transformation.

Perspectives and contributions of the private sector for the promotion of social programs based on the artistic tool.

The private sector is essential for sustaining the cultural sector. Fostering synergies and strengthening ties between artists and the private sector goes beyond financing and includes various investment modalities, such as in-kind support, strengthening business skills and the development of social initiatives that link artistic creation and dissemination with generation of social impact. In this context, it is essential to establish a dialogue that allows an awareness of the private sector towards the potential of cultural industries for the growth and positioning of companies and brands, as well as an understanding of the differential needs and values that they seek, in order to that a shared vision be promoted for the consolidation of collaborative and sustainable artistic projects.

Creation of competences to boost the culture of social innovation from the academy.

In this space we seek to discuss which are those skills that must be strengthened to respond in a multidimensional way to social challenges in changing environments, training leaders who design, direct and execute impact projects to generate well-being and improve the quality of life of communities. , establishing a link between the different actors so that these lessons are framed in the realities and contexts of vulnerable groups. In addition, understand what are the challenges that the academic sector has experienced to adjust to the changing realities of the post-pandemic, implementing methodologies, pedagogies and dynamics that contribute to social transformation.

Practices, challenges and experiences of artistic projects with a social focus

The exchange of experiences, fears, successes and learning helps us to give visibility to the different activities and cultural practices that are taking place in different communities and territories, opens the door to collaborative networks and allows us to have a starting point to reflect on of the needs, desires, collective purposes and dialogues necessary to create artistic initiatives, framed in community contexts, whose purpose goes beyond the final artistic product and has the vision of generating transformative processes  within the communities, using artistic practice as an intervention to strengthen the social fabric.

 

Platforms for the dissemination of artistic and cultural projects.

The development of digital platforms and technologies generates new opportunities for the dissemination of artistic and cultural projects with a social focus and contributes to the creation of new audiences and allies, not subject to geographic location, opening the door to new management models with a greater reach, inclusion and diversity. However, it also represents an innovation challenge for the cultural and creative industries that must appropriate these technologies, train in their use, create customer management tools and design experiences and new ways of communicating with the audience that facilitate their participation and interaction. incorporating monetization models that guarantee its long-term sustainability.

BONUSES

Video-Conference "Entrepreneurship and Financing in the creative sectors"

ALEJANDRA LUZARDO | Leader in Innovation and Creativity BID GROUP

In this video-conference, Alejandra Luzardo, leader in Innovation and creativity at the IDB Group (Inter-American Development Bank), puts all her experience with projects in the orange economy sectors at our service to address the entrepreneurial challenges associated with the sector. , shares with us key aspects to consider as agents of the creative sector and tells us about the different practices that, in her experience, have made a cultural venture successful or, on the contrary, have led it to failure. In addition, since one of the main challenges when creating a company is financial sustainability to make the vision of organizations possible, Alejandra shares different financial instruments and possible alternatives to improve the financial sustainability of our companies.

 

Available to all attendees through the video platforms of ORGANIZACIÓN CULTURAL TIMBALÉ and UNIVERSIDAD EAFIT.

schedule

PLACE: EAFIT University

DATE: Friday, November 25, 2022

The Forum of Art and Social Leadership 2022 is afree event with prior registration which will take place through 1-hour live conversations, with three invited experts sharing experiences on the different topics and accompanied by a moderator.

 

8:00 AM.Opening. Welcome speech. Artistic Presentation. Place: Inverse Classroom block 19

 

8:30 a.m.Panel "Practices, challenges and experiences of artistic projects with a social focus"

Place: Inverse Classroom block 19

 

Guest Panelists

DANIELA OCAMPO | Cultural Director AMADEUS

GERMAN GALLEGO | EAFIT Artistic Director

JOHN JORGE CUESTA | CEO/Founder TIMBALÉ

 

9:30 a.m."Infrastructure for culture: Creation and adaptation of spaces for the development of artistic and cultural proposals in disadvantaged communities"

Place: Inverse Classroom block 19

 

Guest Panelists

ERIKA JARAMILLO | Director PERPETUAL SOCORRO CORPORATION

WILLIAM CARVAJAL | Cultural Manager PALERMO CULTURAL

JOHNNY VELASQUEZ | Territorial manager of sports venues at INDER Medellín

 

10:30 a.m.. Break. EAFIT Clip Art

 

11:00 AM.Panel "Platforms for the dissemination of artistic and cultural projects with a social focus.

Inverse Classroom block 19

 

 

Guest Panelists

PAULA GUTIERREZ | Senior Impact Associate CHANGEX

SERGIO RESTREPO | CTO MOWIES

ALVARO CUESTA | UX and Audience Monetization Manager at El Espectador

 

12:00 PM. Break

2:00 PM. Panel "Creation of skills to boost the culture of social innovation from the academy."

Auditorium block 38.

 

Guest Panelists

IGNACIO MARTIN MARURI | leadership consultant

MARIO ENRIQUE VARGAS | EAFIT SOCIAL Director

LONDOÑO PIPE | Dean of Cultural Projects TA DÉBORA ARANGO

 

3:00 PM.Break. TIMBALE Clip Art

 

3:30 PM.Panel "Perspectives and contributions of the private sector for the promotion of social programs based on the artistic tool"

Auditorium block 38.

 

Guest Panelists

MÓNICA RAMÍREZ HARTMANN | Independent consultor.

LINA PAOLA HURTADO | National Manager of Corporate Relations GRUPO RECORDAR.

JUAN ANDRES ROJAS | Innovation leader BOLÍVAR DAVIVIENDA FOUNDATION.

 

 

4:30 PM.Farewell and thanks.

BONUSES

Video-conference "Entrepreneurship and Financing in the creative sectors"

ALEJANDRA LUZARDO | Leader in Innovation and Creativity BID GROUP

Available to all attendees through the video platforms of ORGANIZACIÓN CULTURAL TIMBALÉ and UNIVERSIDAD EAFIT.

For more information contact us at info@timbale.com.co

GUEST PANELISTS

DANIELA OCAMPO

Cultural Director AMADEUS

Communicator, passionate about music, social entrepreneurship, cultural management and education. He works at Amadeus, an organization dedicated to human development through music, where he developed his emotional intelligence while training as a cellist in the children's and youth symphony orchestra program.

 

His life purpose has been to ensure that more children and young people have the opportunity to cultivate their leadership skills, human, social and artistic creativity regardless of the poverty paradigms that surround them to inspire the new generations and build paths of progress in their communities.

 

Daniela has developed didactic programs and musical connection experiences with the Medellín Philharmonic Orchestra, impacting children, youth, adults and organizations from within their business culture through music and Storytelling.

 

He is an alumni of the Entrepreneurial Leaders program of the Global Leaders Program and the Colombian Youth Philharmonic. She is an Acumen Fellow, an opportunity that has allowed her to strengthen her leadership skills and moral imagination to generate systemic changes in the communities where she and the hundreds of Acumen Fellows around the world intervene.

GERMAN GALLEGO

EAFIT artistic director

Graduated in dance from the University of Antioquia, creator, teacher and performer.       In his career he has been accompanied by questions about the gesture as a creographic resource and daily bodily listening as a support for practice and dancer training. Director of the contemporary dance group A'tempo of the Eafit university, teacher at the University of Antioquia of the program from which he is a graduate, founder of the Existir dance company, which in turn has been awarded incentives for the creation of the municipality of Medellín and the Ministry of Culture.

JOHN GEORGE CUESTA

CEO/FOUNDER TIMBALÉ

Founder & CEO of TIMBALÉ, a cultural organization that promotes the empowerment and transformation of communities in Colombia, integrating people, organizations and territories to build a social fabric through dance and music. To date, TIMBALÉ has impacted more than 500 children and young people from vulnerable communities, with programs where personal, social and artistic training converge; and the collective creation to break the social stereotypes that the violence of which they have been victims has generated, creating new referents and social leaders with an awareness of change, adaptation and conflict resolution using art as a tool for integral development.

Juan Jorge, a musician graduated from the EAFIT UNIVERSITY conservatory, has been a panelist and speaker at international events such as THE SOCIAL ENTERPRISE WORLD FORUM and the SKOLL WORLD FORUM, among others, promoting creative industries as an engine of impact and social transformation; He is the creator and director of the Art and Social Leadership Forum, which will take place on November 25 in Medellín with the support of the EAFIT University; he is part of the 2021 cohort of ACUMEN FELLOWS, which cultivates agents of social change committed to the fight against inequality and social injustice; and participant of the Global Leaders Program where he obtained first place as an entrepreneurship challenge.

ERIKA JARAMILLO

Director of PERPETUAL SOCORRO Corporation

Industrial Designer from the Universidad Pontificia Bolivariana, specialist in Marketing (advanced diploma of business, Marketing) from Martin College, Brisbane, Australia. 

She worked as a Packaging Designer at Smurfit Kappa and Productos Familia for 8 years. He led several teams at Mattelsa in areas such as Retail, Product Design and Development, Textile Intelligence and Customer Experience for 10 years. Diver and Triathlete for 18 years. Since 2018 she is the Director of the Perpetuo Socorro Corporation, Economic and Creative District of Medellín.

WILLIAM CARVAJAL

Cultural manager PALERMO CULTURAL

International Negotiator from the María Cano University of Medellín, with a master's degree in Management and direction of cultural and creative industries, PhD student in Arts Science from Atlantis International University, for 8 years he served as director of the international business area of the Folkloric Ballet of Antioquia, teacher and organizer of international tours of this same organization; represented Colombia in the 2008 Beijing Olympic Games in the cultural delegation of the Latin American Gala; and in cultural meetings in the United States, Canada, Mexico, France, Spain, Holland, Tokyo among other countries.  He has more than 20 years of experience accompanying socio-cultural projects in the public and private sector, for 12 years he accompanied the administrative and management processes of the El Balcón de los Artistas Corporation, he is currently the Manager Cultural of Palermo Cultural.

 

JOHNNY VELASQUEZ

Territorial manager of sports venues at INDER Medellín

Degree in Physical Education from the University of Antioquia, Specialist in Uniminuto Social Management and Master in Administration-MBA University of Antioquia. With more than 15 years of experience in the public sector. He currently works as coordinator and territorial manager of sports venues at the INDER Sports and Recreation Institute where his mission is to promote physical activity and sports. 

PAULA GUTIERREZ

Senior Impact Associate CHANGEX

Passionate about the power of collaboration to generate more effective solutions to our main challenges. She is the director for Latin America of ChangeX, a platform that connects communities with innovative ideas and resources to start them. She is also co-founder of Impact HUB Bogotá, the first support center for social, environmental and cultural innovators in Colombia, affiliated with a network with a presence in more than 100 cities around the world. She studied Business Administration at the Universidad de los Andes and has been recognized as a fellow of Acumen and Global Shaper by the World Economic Forum.

ALVARO CUESTA

UX and Audience Monetization Manager at El Espectador

More than 19 years of experience in digital transformation processes, business management, digital marketing and business strategic planning in multiple sectors.

Responsible for the new User Experience unit of Comunican SA and its brands El Espectador, Cromos Magazine and VEA Magazine.

 

Creator of the new in-house Comunican Tech Startup that offers consulting on technological solutions for the digital advertising ecosystem, focused on improving the performance of creatives and campaign engagement; TrendFest, the new platform for the professionalization of content creators from Colombia and Latam; Sessions, the new digital music platform for presenting emerging musical talent; and Programática en Español Summit, the platform for updating programmatic technology in Latin America.

SERGIO RESTREPO

CTO MOWIES

Sergio is a Computer Engineer with a Master's degree from McGill University. Oriented to solving problems, he led a software development company to 500 engineers and a successful sale. 

Before Mowies he was the CTO of a digital marketing company with 100 people on his team. He currently works as CTO of Mowies, a digital platform that solves the main funding and monetization problems of digital creators.

Sergio is a classical pianist, cook, and animal rescuer.

 

 

 

MARIO VARGAS

Director of EAFIT Social and Director of the Research Group on Innovation, Entrepreneurship and Sustainability - GUIES of EAFIT.

PhD in Philosophy with Magna cum Laude mention from UPS, Rome; Master in Business Administration (MBA) and Specialist in Industrial Relations from EAFIT, Alumni of the International Senior Management program with ESADE-ICESI and EAFIT; Diploma in Finance, Bachelor of Education;

He is certified in "Social Value" by Social Value International UK; He has advanced courses on "The challenges of global poverty" with MIT, "leading the development of sustainable cities" with the IDB, "impact evaluation" with JPAL and "sustainable development" with the U de los Andes among others; Rector of IE for more than 14 years; currently coordinator of postgraduate courses in management and social innovation, governance, leadership and local development at EAFIT University;

 

University Professor and Organizational Consultant in management and social innovation, management skills, strategic planning, business policy and organizational development at a national and international level, standing out Visiting Professor at the University of Verona in development economics; visiting professor in the PhD in Strategic Management at PUCP, U de Lima, U. Cayetano Heredia and U del Pacífico in Peru; Guest professor of the Magister in Social Innovation for Inclusion of the U. Viña del Mar, Chile and guest lecturer at the Autonomous Universities of Tamaulipas and Guanajuato, among others, as well as partner of the Developing Regions Network of Mexico. He has been a consultant for UN Habitat and is a founding Partner with the OECD-LEED of the Summer School on territorial capital and local development.

PIPE LONDOÑO

Dean of the Cultural Projects programs and the management axis at the Débora Arango Arts Technological Center

Musician and cultural manager from the city of Medellín, master's degree in Cultural Management from the National University of Colombia - Manizales campus, specialist in Cultural Management with Emphasis in Planning and Cultural Policies from the same university, graduate in Basic Education with Artistic and Cultural Emphasis: Music from the University of Antioquia and a degree in Artistic and Cultural Education from the University of San Buenaventura. He is also a music technician at the now defunct Escuela Popular de Arte de Medellín.

 

From the formative point of view, he has applied his knowledge in teaching as a musical trainer and cultural manager in different academic programs, of which the Extracurricular Project in Arts of Sabaneta stands out since 2004 and in the Casa de la Cultura LA BARQUEREÑA, where he led the programming of the municipal agreement 005 of 2007 “itinerant music” with the production of more than 700 concerts for the community. Until 2015, he contributed his theoretical and pedagogical knowledge as coordinator and leader of the curricular design and structure of the Mauricio Alberto Velásquez Correa de Sabaneta School of Music. He is currently a full-time teacher and acts as dean of the Cultural Projects programs and the management axis at the Débora Arango Higher Technological School of Arts Institución Redefinida, where he leads construction processes and execution of cultural projects within the framework of industries creative and cultural In addition, he is a professor at the Instituto Tecnológico Metropolitano ITM de Medellín in the same field.

IGNACIO MARTIN MARURI

leadership consultant

Expert in Adaptive Leadership and Transformation of Organizations, with more than 10 years of experience.

 

He has worked advising Latin American governments on different public policies and has been linked to important international foundations in the field of sustainable development. For 10 years he has been a partner-consultant at CLA Consulting, advising companies from all types of industries on leadership development and their change challenges. He is also a postgraduate professor, teaching courses on Adaptive Leadership, Organizational Transformation, Digital Transformation and Mobilizing Narrative at the Adolfo Ibáñez University (Chile) where he has been awarded 54 times as the best professor in the Executive MBA program. Academic director of the Diploma in Digital Transformation Strategy.

 

Telecommunications Engineer from the Technische Hochschule Darmstadt in Germany, Executive MBA from the Instituto de Empresa in Spain and Master in Public Administration MPA from Harvard University, where he specialized in leadership and cultural change. There he was awarded the Don K. Price Award for academic excellence, community service and leadership potential. Ontological Coach certified by The Newfield Network and Case In Point facilitator by the Kansas Leadership Center. He has recently been certified as an Exponential Organizations Consultant and Exponential Organizations Coach by OpenExO.

LINA HURTADO

National Manager of Corporate Relations GRUPO RECORDAR.

Social communicator, specialist in Public Relations, Political Marketing and Public Opinion.

With almost 20 years of experience as a journalist and communication consultant.

 

Currently as the National Manager of Corporate Affairs of Grupo Recordar, he has worked to bring the company's relations to the highest level, with the aim of turning it into a relevant actor on the national public scene.

 

Likewise, it is in charge of structuring and implementing the Organization's CSR or social fabric construction program, in order to make it respond to the needs of its environment and position Grupo Recordar as a sustainable and socially responsible company. responsible.

MONICA RAMIREZ HARTMAN

Business and strategic consultant.

Business administrator from CESA (Colegio de Estudios Superiores de Administración) in Bogotá, with an MBA from Bocconi University in Milan, Italy. He studied International Business at Georgetown University and Global Change Agents at Harvard's Kennedy School of Government. She was selected by the Government of the United States to be part of the International Visitors Leadership Program (IVLP) in the edition that has the Creative Economy as its central theme and is an Acumen Fellow of the 2021 cohort of Colombia.

 

He has more than 25 years of professional experience in the public and private sectors, in organizations such as Citibank, IBM, Invest in Bogotá, Australian Trade Commission and the Ministry of Culture, among others. Until 2019 she was Director of the Gilberto Alzate Avendaño Foundation, where she worked for the transformation of the Center of Bogotá from art and culture and led the Bronx Creative District project of the Bogotá Mayor's Office. Subsequently, she was appointed as the first Director of CoCrea, with the responsibility of launching the mixed corporation for the development of cultural and creative industries, a pioneer in Colombia in the implementation of the first financing mechanism for cultural projects through a tax incentive. .

 

She currently works as a business and strategic consultant.

JUAN ANDRES ROJAS

Innovation leader of the Bolívar Davivienda Foundation.

Executive Director of the Colombian Youth Philharmonic. Innovation leader of the Bolívar Davivienda Foundation. Social Communicator and Cultural Journalist from the University of La Sabana, Master in Management of International Artistic Projects and Management of Cultural Institutions at l'Université Lumière Lyon 2 in France. Innovation coach under the Systematic Inventive Thinking methodology. More than 9 years of experience working in strategic communications, public relations and cultural management for various social and artistic organizations, with experiences in Colombia, Germany, Austria, France, Norway, Iceland and the United States. Member of the Salzburg Global Seminar Young Cultural Innovators Program network.

 

Consultant and Researcher in the Arts, with a strong focus on the field of music and the professional development of young artists, participating as a speaker in important international meetings of the WFAO, Classical NEXT, (Re-Setting the Stage), among others. In addition, he has experience developing cultural projects in psychiatry, particularly at the Hôpital Saint Jean de Dieu in France. Member of the Board of Directors of the World Federation of Amateur Orchestras (WFAO), of the National Symphony Orchestra of Colombia and Substitute of the Fundación Nacional Batuta in Colombia.

Panelistas
Agenda Foro

Contact

Juan Jorge Cuesta

Managing Director

TIMBALÉ CULTURAL ORGANIZATION

management@timbale.com.co

(+57) 3192405403

Nathaly Cuesta

Marketing and Sales Director

TIMBALÉ CULTURAL ORGANIZATION

comercial@timbale.com.co

(+57) 3138166743

INVITE

EAFIT UNIVERSITY

TIMBALÉ CULTURAL ORGANIZATION

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